Where great brands are built
our Services & Approach
A bespoke approach to branding and website design
No two brands are built the same. We take a bespoke approach to every project — developing the strategy, identity, and design that's right for your business, your audience, and where you're headed next.
Brand Strategy
The foundation of every brand decision. Brand strategy defines your identity, clarifies your audience and competition, and positions your business clearly within the marketplace.
Deliverables may include:
- Brand Mission + Vision
- Brand Positioning
- Keyword Strategy
- Target Audience
- Competitor Analysis
- Brand Story
- Unique Value Proposition
- Core Values
- Taglines + Campaign Messaging
- Brand Naming
Visual Identity
The visual elements that represent a brand, such as brand marks, color palettes, typography, fonts, and stylized imagery. Together, the visual identity creates a cohesive and recognizable look that communicates brand values and resonates with your target audience.
Deliverables may include:
- Brand Archetype
- Tone + Voice Identity
- Logo Suite + Monograms
- Icons, Patterns + Brand Elements
- Color Direction + Palette
- Typography + Type Hierarchy
- Brand Photography Direction
- Brand Style Guide
Website Design
Website design and development encompasses both user experience (UX) and user interface (UI) design — creating sites that are visually compelling, easy to navigate, and built around the needs of your users.
shopify / showit / squarespace / webflow
Deliverables may include:
- Wireframes + Prototype
- UX/UI Design + Copywriting
- Custom Development
- Platform + Third-Party Integrations
- Mobile Optimization
- Technical Setup + Domain Migration
- SEO / AEO Integration
- QA Testing + Launch Preparation
Packaging Design
The physical and visual expression of your brand on shelf. Great packaging design attracts attention, communicates key information, and creates a brand experience that connects with consumers at the moment of decision.
Deliverables may include:
- Product Design + Labels
- Product Design Variations
- Print Materials + Textures
- Final Dieline Template
Art Direction
The creative process of bringing your brand's visual world to life. Art direction coordinates photographers, videographers, and other content creators to ensure every image and frame captures your brand clearly and cohesively across all platforms.
Deliverables may include:
- Photography + Lighting Direction
- Videographer
- On-Site Shot List + Shoot Preparation
- Creative Direction
- Location + Prop Scouting / Assist
- Short-Form + B-Roll Content
A La Carte Services
Standalone creative and strategic support for brands that need targeted help outside of a full project scope.
BRAND STRATEGY + IDENTITY ADD-ONS
- SEO / AEO / GEO Strategy
- Campaign Consulting
- Pitch Decks / Media Kits
- Merch Design
- Custom Illustrations
Digital + Social Add-ons
- Email Templates
- Sales Lead Pages
- Branded Social Templates
- Branded Launch Assets or Graphics
Impact-driven results that don’t lie
raised & accepted into Target’s accelerator program
in investment grants and additional partnerships
website sessions within 24 hours of site launch
revenue increase from new bookings post rebrand
increase in social media followers after project
in sales within 3 hours of e-commerce product launch
stores carrying product post rebrand
e-commerce orders within 20 minutes of product launch
Ready to get started?
Inquire & Book A CALL
Submit an inquiry form and book a discovery call to meet with us.
Build your proposal
Choose which tiers and service add-ons best fit your business.
Sign & Put down deposit
We'll send a proposal and contract with project details and a timeline.
We are ready to rock!
You are booked! We’ll schedule a kick-off meeting to get started.
Questions before you inquire?
Yes, we offer both as standalone services. Many of our clients come to us for full brand strategy and a website build, but we also partner with founders who already have a strong brand identity and just need a website, or founders who want to refine their brand before investing in a new site. During discovery, we'll recommend the scope that makes the most sense for where you are and what you're trying to accomplish.
Every website design package includes strategy, UX/UI design, copywriting direction, custom development, mobile optimization, and launch preparation. Depending on your scope, we can also include SEO and AEO integration, third-party platform integrations (e-commerce, booking systems, email marketing), domain migrations, and technical setup. We design and build on Shopify, Showit, Squarespace and Webflow depending on the needs of your business.
Most full branding and website design projects at Isla Luna Studio take 10 to 16 weeks from kickoff to launch, depending on scope. A brand strategy-only engagement runs closer to 6 to 8 weeks, while a full project including brand identity, website design, and packaging can extend to 16 to 20 weeks. During your discovery call, we'll walk through a realistic timeline based on your goals, deliverables, and launch targets. And once we kick off, you'll have a detailed project schedule to reference throughout.
We typically book projects 2 to 3 months in advance, though availability varies throughout the year. If you have a specific launch date in mind — a product drop, retail opening, funding round, or rebrand announcement — we recommend reaching out at least four to six months ahead so we can build a realistic timeline around it. The sooner you inquire, the more flexibility we have with scheduling.
After launch, our team is on support for 72 hours and via email the week following launch. We also schedule a training walkthrough so you feel confident managing your site day-to-day (if that’s something you want to manage). For founders who want continued support, we offer ongoing partnership options including website maintenance, content updates, SEO and AEO strategy, campaign consulting, and brand asset creation through our à la carte services. We also partner with trusted specialists for technical SEO, analytics, and ongoing marketing execution so your brand continues to perform long after launch.
