The blog
Straight from the studio
Thoughtful perspectives on branding, websites, creative direction, and the decisions that shape growing businesses. Consider this a look inside our process, our point of view, and the work behind the work.
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Authenticity vs Trendiness: How We Build Brands That Last
In a world of fast-moving trends, algorithm-driven aesthetics, and endless visual inspiration, it’s easy for founders to start building toward what’s working for someone else. One brand launches a polished rebrand, another goes viral on TikTok, and suddenly every decision starts filtering through comparison instead of clarity.

The Advantage Every Brand Founder Already Has
For some brand founders, the natural inclination is to treat themselves like background information. They’re comfortable speaking about their business and they can explain the product and market opportunity. But when it comes to the deeper story — the reason they started, the frustration they experienced before anyone else acknowledged it....

Rethinking Sustainability in Brand Design
Within branding, conversations around sustainability often center on visible or physical touchpoints like packaging, sourcing, shipping practices, or recycled materials. Those decisions absolutely matter, and they play a role in how we think about client work at Isla Luna Studio. But over time, we’ve come to think about sustainability in a broader way through the kinds of businesses....

Isla Luna Studio BTS: The Tools That Keep Us Running
Every studio has its own operating system — not just creatively, but practically too. The platforms quietly holding together timelines, concepts, client communication, internal workflows, feedback rounds, strategy development, content planning, and everything in between.

What to Expect When Working With a Branding Studio
For many founders, hiring a branding studio is a completely new kind of collaboration. They likely understand what they want at the end of the process: They want a brand that feels elevated, cohesive, recognizable, and reflective of the business they’re building. What’s often less clear is how you actually get there or what the experience....

Answering Our Most Frequently Asked Questions
From project timelines and investment ranges to post-launch support and ROI, this FAQ covers everything you need to know about working with Isla Luna Studio. Explore our approach to branding, website design, marketing strategy, and building impactful businesses.

Where We’ve Been: An Overview of Recent Projects
Take a behind-the-scenes look at some of Isla Luna Studio's recent branding and website design projects. From coworking concepts and fitness platforms to coaching businesses and luxury event brands, these launches showcase the power of thoughtful strategy and intentional design.

Success Stories of Isla Luna Studio Clients
Taking a little walk down memory lane today and sharing some notable success stories of Isla Luna Studio clients! Megan Sheley: Megan is a full-time recipe developer and fellow food-obsessed girly creating dishes no matter what you’re in the market for — vegan, gluten-free, dairy-free, paleo, the full indulgence…

Thank You for 1k Followers on Instagram! & How We Got Here
Growing an Instagram following doesn't happen overnight. In this post, we're sharing the five strategies that helped Isla Luna Studio reach 1,000 followers, including consistency, engagement, content planning, inspiration, and making the most of existing resources.


