Fierce Jewelry Co.

Fierce Jewelry Co. came to us without a well-defined brand marketing strategy or cohesive brand story — leaving their visual identity unable to reflect the luxurious personality the brand embodied. Compounding this, their website was split across two separate platforms, creating a disjointed and confusing experience for visitors. Our goal was to elevate the brand by establishing a consistent look and feel that would drive sales, build brand awareness, and inspire greater social engagement.

The client reported a remarkable 800% increase in sales since partnering with Isla Luna Studio, and this growth trend continues. Furthermore, the FJC website has attracted over 25,236+ unique visitors within the first year of its development.

• Revitalized brand identity, website, and packaging to authentically showcase the core sustainable values of the brand, better connecting to current and new consumers.
• Developed a new brand strategy, overall marketing process, and brand playbook to ensure consistent marketing practices across the board and to enable the FJC team to execute assets needed effectively without excessive workload.
• Implemented and managed a range of ongoing campaigns to effectively communicate the brand message across all customer touch points.
• Took charge of art direction for various brand equity shoots to maintain a cohesive visual style and enhance the brand's overall aesthetic.

Marissa, the CEO and Founder of Fierce Jewelry Co., approached Isla Luna Studio during the early stages of her business with a vision for long-term success. Collaborating closely with Marissa, we crafted a sustainable brand that embodies the enduring qualities of her handcrafted jewelry, which is always pure and never plated. Our aim was to create a brand that will evolve and thrive alongside Marissa's business, ensuring longevity and resonating with her target audience.

Fierce Jewelry Co. embarked on its journey without an initial online presence. In collaboration with the FJC team, we worked to establish a robust online presence that authentically portrayed the brand's values and reflected the exceptional quality of its products. Through dedicated efforts in consistent marketing, garnering PR features, hosting numerous events and pop-ups, and fostering the FJC community, the brand is steadily but surely making its mark as a household name.

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