MIOCOCO

When MIOCOCO came to Isla Luna Studio, the product was ready and the audience was waiting — but the digital home for it didn't yet exist. They needed a website that could do three things at once: match the premium visual identity already established for the brand, withstand the surge of traffic and orders that comes with an influencer-driven launch, and deliver a seamless, enjoyable shopping experience for every customer who arrived.

This wasn't a brand that could afford friction at checkout. With an engaged following primed to purchase from day one, the website had one shot to perform, and it needed to be flawless.

Isla Luna Studio came on board to bring the existing brand identity to life online. Working from the visual identity and product design already established by the brand's designer, we focused entirely on translating that world into a digital experience that felt just as intentional and elevated as the product itself.

Our scope included full UX/UI design, website build, visual identity application, and basic SEO — all built and launched on a timeline that matched the demands of a high-profile product debut at the intersection of the food & beverage and health & wellness industries.

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With Courteney's visual identity and product design already established, Isla Luna Studio's work was about translating that world faithfully and powerfully into a digital experience. The site needed to carry the same premium, feminine energy as the product itself — clean, confident, and formulated with purpose — while speaking directly to the Fit with Coco community who already knew and trusted the woman behind it.

Every design decision was made with the customer experience at the center: clear product storytelling, intuitive navigation, and a visual language consistent enough to build immediate trust with her audience on another platform.

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The MIOCOCO website launched to a waiting audience — and delivered.

Within the first 20 minutes, 200 orders had been placed and nearly $30,000 in sales had been generated.

By the one-hour mark, that number had grown to 300 orders and over $40,000.

By the end of the first 10 hours, 550 orders had come through with $72,000 in sales.

By the close of launch day, MIOCOCO had recorded 666 orders, 14,766 website sessions, a 4.8% conversion rate, and $80,000 in total sales — nearly $78,000 of which came in within the first 24 hours alone.

The site held up. The experience delivered. And the brand made an entrance!

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