Sweat Sessions

Aubre felt her previous visual brand identity was not aligned with the energetic, confident, spunky yet elevated and motivated woman she had become. She felt it didn’t encompass her personal and professional growth and she knew there was more she was capable of offering the world.

Our challenge was to create an up-leveled brand strategy & visual identity. The ultimate goal was to improve the Sweat Sessions user experience and how her community interacts with her online.

The client reported a significant increase in online memberships, a 233% increase in social media since partnering with Isla Luna Studio, and this growth trend continues. Similarly, the Aubre Winters Sweat Sessions website has attracted over 32,304 all time views.

• Carefully crafted a new and cohesive brand identity that not only represents the client, their core values and mission but also resonates with the target audience.
• Transformed her new website utilizing the refreshed brand identity, assets and brand strategy, creating beautiful visuals with an easier navigation for stronger + more authentic engagement.
• Developed a social media strategy focusing on growth and engagement that could be implemented across all channels with the addition of creative direction for photoshoots and personalized GIFs that were used to elevate + support the social

Aubre, the founder of the Sweat Sessions App + Studio, was struggling to combine all of her passions, hopes and dreams into one platform and struggled to create a brand that was fully representative of her. Before working with us, she knew she hadn’t reached her full potential yet (she is always working towards it!) and was overwhelmed by the possibilities, not sure where to begin. In working with Aubre, we helped her to integrate her current offerings and future endeavors into one solid brand, spotlighting her truest most authentic self. Our collaboration in transforming her digital presence has allowed Aubre to continue to build a tight-knit community beyond that of Chicago and flourish as a fitness instructor, studio owner, influencer and more.

Understanding Aubre Winters and all of the incredible services and inspiration she provides allowed us to reintroduce her as her authentic and energetic self via the digital world. Aubre’s online presence is intentional and consistent to who she is at her core. The combination of her new strategy and design has helped her share more of what she loves (and what others seem to love about her) while fostering and empowering her community that she has organically built over the years.